초록
"Indiscreet and thoughtless visual images and advertisements on the web have caused considerable harm to the public, and in other words, inconsistent and imprudent web designs on many commercial sites have disturbed their users visual sensation and value system. The companies should cautiously use visual images on the web because they represent their business images and color control on their web sites to be coherent with their existing business images. In addition, conglomerate companies should integrate visual web images with their affiliates, which contribute to having synergy effects on their business and making two-way communication between them and their users much easier. I would like to select 5 conglomerate companies which have the most distinguished web designs and examine their visual images, color control, lay-outs. And then I evaluate the consistence, connection and efficiency between their web image and existing business images. Moreover I compare and analyse web designs of the conglomerate companies affiliates and present some solutions to improve their effectiveness and efficiency. This research emphasizes on rapid changes of communication-media environment and the importance of creative expressions in advertisements. It also analyses web designs and their visual images in depth with categorizing expression methods into two ; non-verbal symbolic expression includes such visual elements as animations, illustrations, photographs, typography, icons and colors whereas verbal expression dose such text elements as advertisement copies.
