초록
"We are living in a variety of media environments, incessantly exposing ourselves to visual stimulus. Remarkable development of digital environment and computer technologies has enabled and triggered general public as well as experts to create and express their own images all over the world. With a digital camcoder and a computer, anyone who wants to can create their own work for records and artistic expression. We already realize that it is because technologies for expression in terms of methodology have been made easy and diversified. That is, technological expediency has popularized self-expression through image processing, and high quality of public works both in terms of technology and contents means that the overall quality of Korean media and Korean life has improved. Since the start of color television broadcasting, transmission methods of broadcasting media have been made to go through various attempts and phases of designs, colors and sounds in order to enhance their power of expression to attract more viewers. In addition, each new generation has brought each different way of expression and visual language, leading to overall improvement of media. As message delivery via TV evolves on, titles that imply the overall content get familar to people as another arena for communication. However, unlike TV titles, it is apparent that movies titles are suffering stagnance; it is hard to find aesthetic approaches or summarizing functions in titles that should serve as an introduction to the movie. As audiences, already familar with digital environments, demand visualized way of message transmission, title designs are newly coming to the forefront in pre-release promotion and web promotion. To meet the current needs, therefore, this article will explore how to make title designs a powerful visual medium through implicit representation to emerge as one of visual media on the track to the future. "
